Two things carry cost and value: social rooms and members. Workspaces stay free on every paid plan. Flo is included, never a second bill.
Global sits at about 2.2× the India price at every tier, on purpose. Agency is ₹4,499 in India against $119 globally — about ₹9,900 at 83 to the dollar. India is price-led and volume-led. The US and EU already pay $199–$399 a seat for Sprout and Later. Same product, different willingness to pay.
Enforce this at the billing entity, not the browser. INR needs an Indian billing address with a GSTIN or an Indian card. Everyone else is on the global card. Gate on IP and the India price leaks worldwide through VPNs within a month.
Everything bills in units so the prorated seat flow you already have can handle rooms too. One member is one unit. One social room is four. Bundled tiers price units below list, so upgrading stays cheaper than stacking add-ons.
| Add-on | Price | Notes |
|---|
| Tier | Credits included | Flo cost to us | Share of revenue |
|---|
Figures are percent of that tier’s monthly price if the full Flo allowance is used. gpt-4o-mini, about 2k in / 400 out per action, 83 INR to the dollar. Real usage runs well below full consumption.
The risk with charging per room and per member is that it reads as nickel-and-diming. Four choices defuse that. Workspaces are unlimited and free on every paid plan, so internal work never costs more. Client and guest viewers are free and unlimited — the loudest agency complaint about competitors. Flo is described as included, never as a meter. And going over a limit never deletes anything.
| Step | What happens | Why this order |
|---|---|---|
| 1. Meter Flo | Log tokens and model on every Flo call. Charge nothing. | Two weeks of real data confirms cost per action before you promise an allowance. |
| 2. Trim cost | Chat history from 20 turns to 8–12. Stop the automatic board-extract call. | Cuts cost per action before it is sold. Ships with the gate, not after. |
| 3. Unit model | Track seats and rooms on Subscription. Quantity becomes total units. | Reuses the prorated add and refund code already in place. |
| 4. Gate | Room create, member add, and every Flo entry point check units and pool. | Nothing is billable until it can be enforced. |
| 5. Grandfather | Existing free brands keep current rooms read-write for 90 days with an upgrade banner. | Turning a free product paid overnight is how you lose the early base. |
| 6. Global launch | Turn on USD pricing with billing-entity checks. | Prove pricing in India first, where a mistake is cheaper. |
Free-to-paid conversion should sit above 4%, and the second social room is the trigger to watch most closely. Share of paid brands exceeding their Flo pool: below 5% means the allowance feels free; above 15% means you are gating a feature you marketed as included. Net revenue retention above 110% tells you rooms and seats are growing inside accounts. Watch Flo cost as a share of revenue against 6–10% in India and 3–5% globally. Treat drift upward as a pricing bug, not an infra one.